Our Story
Born from Retailers’ Insight
O-Care was founded in 2007 by experienced hot tub retailers in the Netherlands who saw a clear need: spa owners were overwhelmed by complicated water care and harsh chemicals.
The O-Care solution? A simple, natural product that makes spa water soft, safe, and easy to maintain. O-Care reduces chemical use by up to 78% and is compatible with any spa.
A Global Commitment to Wellness
Today, O-Care is trusted by thousands of spa owners and dealers across more than 50 countries. Our commitment extends beyond just spa care; for every box of O-Care sold, we donate to Water.org, providing four years of clean and safe water to someone in a developing country.
Supporting Our Dealers
We’re proud to support our dealers with dedicated tools, marketing, and training, because better water starts with better partnerships.
Join us in our mission to make spa maintenance safe, soft, and simple for everyone.
Our Global Reach
O-Care is trusted by spa owners and more then 400 active retailers in 23 countries worldwide. While production takes place in the Netherlands, we maintain fulfillment centers in the Netherlands, UK, USA (3 locations), Canada, Germany, and France — ensuring fast and reliable delivery.
Thousands of spa owners and dealers rely on O-Care for its simplicity, effectiveness, and natural approach to water care. Our international presence is supported by a strong network of distributors and partners who share our commitment to quality and customer care.
As we continue to expand, we remain focused on building long-term relationships with dealers who believe in offering safer, easier, and more sustainable spa experiences.
Meet our team
At O-Care, we believe strong relationships start with real people. Our team combines global experience with a personal approach to support our dealers every step of the way. From strategy to sales, we’re here to make your spa business grow.
Roel Fassbender | CEO – O-Care
Founder and driving force behind O-Care. Roel leads the company with a clear vision: making spa care safe, simple, and sustainable around the world.
Barry Vorstenbosch | International Sales Manager
With years of global experience, Barry supports and connects our dealer network worldwide — from first contact to long-term growth.
Mariëlle Verwegen | Marketing & Sales
Mariëlle brings the O-Care brand to life through strategic marketing and dealer-focused sales support, making sure partners have the tools they need.
Dominic Osman | Sales Manager – USA
Based in the U.S., Dominic knows the American spa market inside out and helps U.S. dealers succeed with hands-on support and local expertise.
Sean Aldred | Sales Manager – UK
Sean is the go-to contact for dealers in the UK, combining market knowledge with a commitment to excellent service.
Luca Caic & Mira Franke | Sales Managers – Germany
Our dynamic duo in Germany. Luca and Mira work closely with local partners to deliver tailored support and grow the O-Care presence in the DACH region.
Why Partner with us?
At O-Care, we don’t just sell a product, we build partnerships. We support our dealers with everything they need to succeed in a competitive spa market. Here’s why dealers in over 23 countries choose O-Care:
O-CareComfort for Dealers:
– A great product your customers love
– Recurring revenue via customer subscriptions
– A completely hands-off program for dealers
– Reliable supply chain with fulfillment in 6 countries
– Tools that help you sell (online training & Spa Water Expert App)
– Marketing & POS Support
– Full marketing and point-of-sale support
– … and many more ways to support your growth
O-CareComfort for your customers
– A trusted product made from natural minerals
– Automatic delivery — never run out again
– Softer water that’s better for your skin and eyes
– An Easy step maintenance for their Spa
– Access to the Spa Water Expert App for simple guidance
– … and many more reasons to lover their Spa
Ready to Join Us?
If you’re looking for a reliable, innovative partner in spa care: Let’s talk.